Why Product Information Management (PIM)?

To compete and thrive in a digital economy, companies must quickly deliver product content that’s complete, on-brand, accurate, and in proper context for customers across sales channels and locations. If creating such a seamless omnichannel experience sounds impossible, try going beyond PIM.

See how Winshuttle powers PIM

What’s a PIM?

Winshuttle EnterWorks is a PIM and flexible data hub that empowers business teams to quickly create and deliver compelling, complete, correct, consistent, and contextual product offers and content across all their channels. With the right combination of automation, syndication, and data quality capabilities, EnterWorks enables companies to bring products to market faster, sell through more channels, respond to changing market dynamics quicker, and create agile, omnichannel experiences that turn more shoppers into buyers. More than just a PIM, it also offers cross-domain data management and analysis along with optional add-on capabilities—including digital asset management, print automation, vendor portals, and GDSN synchronization.

Watch the intro to PIM webinar

Who uses a PIM?

Brand/product
marketing teams

Struggling to ensure accurate and consistent product data across channels

Operations
teams

looking for an end-to-end view of their supply chain

e-Commerce/digital marketing teams

who want to tailor offers and content across channels

Business
teams

who collaborate with external vendors and suppliers

Why do organizations need a PIM?

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Speed

Quickly syndicate data and automate key processes to operate with more agility and get to market faster—all without coding.

Enterprise Grade

Go beyond PIM with a flexible, future-proof multi-domain data hub that offers add-ons like print automation, vendor portals, and GDSN syndication.

Convert more shoppers into buyers

Craft compelling contextualized stories and offers and make your products easier to find.

Better decisions

Get product intelligence aggregated in one place and analyze data from cross-domain and third-party sources.

What kind of data is in a PIM?

Data type

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Data type

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Data type

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Data type

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These brands use Winshuttle to power their PIM

Learn more about PIM with these resources