Winshuttle Resources

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Recorded webinar

Introduction to Product Information Management (PIM)

What it is, and why you need it now.

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Jun 17, 2021

Analyst report

Forrester Wave: Product Information Management 2021

Winshuttle recognized for dedication to customers and strength in data management and customer support.

Recorded webinar

Holly Hunt – Building a Solid Foundation for Omnichannel Business

Jett Tackbary/VP Business Transformation at Holly Hunt shares how they took their high-touch, brick & mortar showroom business and combined it with a high-tech, dynamic omnichannel model to provide the ultimate customer experience.

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Apr 29, 2021


The Advantages of Multi-Domain MDM and PIM

Multi-Domain Master Data Management (MDM) and Product Information Management (PIM) are the foundation of Information Management (IM). Although long regarded as two separate entities, data professionals are now also realizing the power of treating multi-domain MDM and PIM as interrelated disciplines, especially when it comes to leveraging data around products, vendors, and, most importantly, customers. John Jones, VP, CTO EnterWorks at Winshuttle joins em360 to shed light on the individual advantages of multi-domain MDM and PIM, plus the benefits of utilizing them collaboratively.


How to drive better customer experiences and incremental revenue with a strategic approach to product information management (PIM)

If you’re responsible for ensuring your product content turns more shoppers into buyers across your channels, this eBook is for you. Read it to learn which technology platforms are essential for success and which strategies you need to implement to drive better customer experiences and incremental revenue.

Customer interview

Holly Hunt

Learn how Holly Hunt used Winshuttle to overcome their business challenges.

Product demo

PIM for Manufacturers

Watch this video to see how the EnterWorks product information management platform enables manufacturers to harness the power of data to drive on-brand, personalized product experiences across any channel.

Product demo

PIM for Retailers

Watch this video to get an overview of how the EnterWorks product information management (PIM) platform enables retailers to create seamless and differentiated experiences to drive business.

Product/solution brief

PIM QuickStart Solution Overview

Streamline Winshuttle EnterWorks PIM with Infoverity’s PIM QuickStart Program.

Recorded webinar

Forrester – How can Brands be “Future Ready” for Digital Transformation

Michelle Beeson is an analyst serving digital business strategy professionals. Her research focuses on how digital technology and changing consumer behavior and expectations are impacting retail organizations and transforming business models. Her current research themes include omnichannel commerce, the future of the store, digital trends and forecasting, and digital commerce strategies for consumer-facing brands, including luxury. During her eight years at Forrester, as a consultant and an analyst, Michelle has worked with a wide range of clients to help develop their digital business strategies. Michelle is based in the UK and has global coverage.

In addition to speaking at Forrester Forums and events, Michelle speaks regularly at national and international conferences. Her research has been quoted in general business media such as the Wall Street Journal and specialist publications such as Retail Week.

Michelle first joined Forrester in 2011 as a part of the consulting team aligned with the eBusiness & Channel Strategy team. In this role, she was involved in a number of digital strategy projects across industries, including retail. Prior to joining Forrester, Michelle was a senior research executive at Synovate UK, a market research agency acquired by Ipsos Mori. There, Michelle was involved in developing and delivering quantitative and qualitative primary research studies into customer attitudes and behavior for clients across industries, including retail, consumer services, and financial services. Prior to her role at Synovate, Michelle worked in academic research at the Family Research Centre and the Autism Research Centre (ARC) at the University of Cambridge.

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Jul 30, 2020

Recorded webinar

Ecolab – Four Keys to Unlocking Content Quality

Regan Van Tassel has been with Ecolab for almost 20 years. Currently, she is Ecolab’s Global Platform Manager and is responsible for leading the design and implementation of their enterprise PIM system. Regan manages the aggregation and transformation of digital product data for the consumption of all internal and external facing systems. In addition, she oversees the global data standards for digital product data that is transmitted to their customers and distributors.

With over fifteen years of background in item data and content alignment, Randy Mercer brings real world, relevant experience to solving for the digital experience. As an e-commerce toolset developer, Randy lead a solutions team in designing, building and implementing applications to enable integrated B2B2C commerce. Randy has leveraged those years of experience in leading the Solution Sales team at 1WorldSync, where their role is to collaborate with 1WorldSync Technology to architect comprehensive digital content provisioning solutions. Today Randy is responsible for all aspects of product life cycle management required to understand and meet market demands, technology trends and the competitive field to ensure world class technology and industry leading consultancy.
To fully engage the world’s largest manufacturers and retailers, 1WorldSync offers industry leading technology and advisory services. As the global leader in the exchange and sharing of digital product content, 1WorldSync relies on Randy and his team to manage the strategic product roadmap and vision to achieve the desired impact on existing and new markets its world class technology and industry leading consultancy.

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Jul 14, 2020

Recorded webinar

Animal Supply – Product Data – The New Company Currency

Laura has over 20 years of digital experience across distribution, retail, travel, banking, telecom, and aerospace industries. She has worked with leading organizations such as Animal Supply Company, Signet Jewelers, Greyhound, Verizon, and NASA. Her primary skillsets are product management and user experience. She is responsible for leading cross-functional internal and external teams to deliver innovative product experiences.

Sean has over 20 years experience consulting with companies to redefine processes, manage change and understand how technology can be used to build capabilities. He has worked in Asia, Europe and the United States with brands like America Airlines, Lego, GameStop, Qantas, Panera Bread, Nokia, Singapore Government and Animal Supply Company. Additionally he has successfully founded multiple start-up companies in the payments and digital assets management markets as well as run a number of consulting organizations. His primary skill set is bringing together multiple parties around a project to align strategic goals, business outcomes, internal & external resources to deliver business value while remaining agile enough to adapt to market changes and evolving priorities.

Recorded webinar

Neogen – Creating a PIM Foundation for Multi-ERP and Business Unit Expansion

Scott Carney is the Senior Director of IT at NEOGEN. He provides vision, leadership, development, and delivery of all aspects of information technology. In his role, Scott directs the planning and implementation of enterprise IT systems, business software, web applications, and technology products. He holds a BEE in Electrical Engineering from the University of Dayton and PMP and CISSP certifications.

Jonathan Currie is the Data & Integration Consulting Manager at C2. He brings extensive experience in technology consulting and leading enterprise-level, multi-national clients. In his current role, he manages C2’s Data & Integration Consulting practice. Jonathan holds a BS and MS in Information Technology from Rensselaer Polytechnic Institute (RPI).

Steve Thomas is a Senior Solution Architect with EnterWorks. Since joining EnterWorks two years ago, he has assisted over 40 companies in the design of foundational data models to support their master data requirements. Prior to joining EnterWorks, Steve’s experience included long-term management consulting roles at Accenture and IBM as well as PIM/MDM practice leadership at a product data focused Chicago-based consulting firm.

Tom Williams is the Vice President of Digital Services and eBusiness at C2. He oversees strategy, business development and delivery, as well as general management responsibility for the practice. Tom’s background includes leadership roles at Razorfish Consulting, Crown Partners Consulting, RR Donnelley, and KPMG LLP. Tom holds a BSBA from The Ohio State University, and an MBA from Northwestern University’s Kellogg School of Management.

Recorded webinar

HDA Truck Pride – Key Insights, Tips, and Lessons Learned for PIM & DAM Implementations

John Lurz has been with HDA Truck Pride for a little over 2 years. He serves as Vice President of Technology and is responsible for establishing and implementing technology initiatives to enable their members to operate more profitably in a constantly changing and demanding marketplace.
Prior to HDA Truck Pride, John worked at General Electric and Ford Motor Company in various IT roles where he managed key initiatives to improve the performance, productivity and operations at these organizations.

As a Vice President and GM, Rusty DiNicola leads the Pivotree Enterworks practice. Having deployed solutions as an employee, a systems integrator, and as a software provider, Rusty brings a 360 degree view to the solution implementation process. He has been building teams that provide innovative software solutions through the integration of business processes and technology for over two decades, and refers to this fusion of disciplines as “Process Based Implementations”. Prior to joining Pivotree, Rusty held a variety of roles including Management Consultant and leadership of Software Development, Professional Services and Support for EDS, PwC, Quorum Software and Enterworks. During his time at Enterworks, leading the Professional Services team, Gardner recognized Enterworks for having the highest scores in customer success among all MDM providers. Pivotree is a digital transformation organization with over 20 joint Enterworks customers.

Recorded webinar

PIM and Fender – Perfect Together!

Jonathan Varo is the team leader of the Product Information Management Group of Fender Musical Instruments Corporation. In addition to leading the global management of Fender’s product information, he specializes in the syndication of data disseminated to numerous internal and external channels. Jon is a regular contributor at the annual EnterWorks® Engage conference and an active participant in sharing the benefits of PIM among the growing community of Enable™ users.

A professional musician outside of Fender, Jon performs with a variety of groups around the Phoenix area. He currently lives in Mesa, Arizona with his wife and two kids.

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Jun 25, 2020

Recorded webinar

Rich Products – Overcoming the Challenges of Multi-Channel Syndication Using Automation in PIM

Nandor Forgach has been at Rich Products for 7 years in a variety of roles from Product Marketing to now Product Master Data Steward. He ensures that their United States and Canada Portfolio data is in order and that Rich Products builds out the proper syndication channels to reach their customers. Mr. Forgach has a Bachelor of Arts in Asian Languages and Literature from Hobart and William Smith Colleges, a dual Masters in International Relations and Asian Studies from Seton Hall University, and a Master of Business Administration from Canisius College. In his free time, Nandor enjoys the outdoors, with or without snow, and is always in the company of his family.

Ramesh Vadassery is a Senior Director at IntelliTide leading its MDM practice. As a program lead and solution architect he has successfully led several EnterWorks implementations. Under his guidance, IntelliTide’s EnterWorks practice has grown multi-fold over the years and has a dedicated team of certified implementation, support and managed services experts.

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Jun 23, 2020

Recorded webinar

GS1: Why Your Business Needs Accurate Product Data

Jeff Cowan is a Director, Community Engagement at GS1 US. In this role, he works with companies in the consumer packaged goods (CPG) industry to improve supply chain visibility, product traceability and food safety by applying GS1 Standards to business processes. Mr. Cowan also leads the GS1 US National Data Quality Program, a program he helped develop in collaboration with industry professionals to help them respond to the growing need to seamlessly share accurate product information with their trading partners and consumers.

Mr. Cowan has more than 35 years of experience in the CPG industry and has an extensive background working for Pinnacle Foods, Ultimate Juice Company, Kraft, and Nabisco in the areas of production planning, inventory management, order management, transportation, sales and operations planning (S&OP) processes, customer service, master data maintenance, and business integration. Prior to joining GS1 US, Mr. Cowan served as a Senior Go-to-Market Manager at Unilever, where he was responsible for Sales & Operations Planning, product supply, and customer service for various Unilever businesses representing approximately $1 billion annual sales.

Mr. Cowan is a frequent speaker on the topics of traceability and data quality, and has spoken at industry conferences including the MDM & Data Governance conference and the NGA (National Grocers Association) show. He holds a Bachelor of Science in Logistics from Penn State University.

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Jun 18, 2020

Product/solution description

EnterWorks PIM Platform Overview

Learn how the EnterWorks Product Information Management (PIM) solution, along with its groundbreaking Agile Data Fabric™, helps B2B and B2C organizations solve their product data challenges with a single source of truth across systems, channels, and internal/external audiences.

White paper

Request for Information Template – PIM

This template provides questions your organization can use in its Request for Information for a product information management (PIM) or product master data management (MDM) system. Please add, omit, or modify questions according to your particular requirements.

Case study

Major Nutrition Manufacturer

Learn how a leading nutrition manufacturer leverages EnterWorks Product Information Management (PIM) platform to meet regulations, improve the customer experience, and achieve a single source of truth for product information.

Case study


Learn how a janitorial, sanitation, and food service distributor cooperative aims to streamline access to product information among members and their suppliers utilizing EnterWorks Product Information Management (PIM) platform.

Case study

Restaurant Chain

Discover how EnterWorks Product Information Management (PIM) platform helps this leading restaurant chain streamline menu production while delivering a local flair through targeted marketing.